The International Coaching Federation (ICF) defines coaching as follows:

Professional Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. ICF member coaches recognize that results are a matter of the client's intentions, choices and actions, supported by the coach's efforts and application of the coaching process.” (coachfederation.org)

Who is coaching for?

This is a great question. One I, frankly, don’t feel qualified to answer. To that end, I defer to the advice of experts who have experienced success most of us would like 1/1000th of: Bill Gates, founder of Microsoft, and Eric Schmidt, former CEO of Google.

So clearly, some pretty bright minds think coaching is essential for reaching your highest levels of achievement, performance, and satisfaction.


Prices can vary based on factors like duration of the contract, number of appointments per month, and, of course, sliding scale. On average, coaching arrangements land between $125-$200 per session, depending on the above.


Typically we’ll work together for one hour, once per week or every other week. Odds are you’re a very busy person and, frankly, if you’ve sought out a coaching relationship, you’re the type of person who fills as much of their time as possible with productive, fulfilling tasks.

To make helping you as convenient as possible, we do all our coaching remotely. Simply hope on Zoom at our agreed upon time from your phone, computer, or tablet, and we’re good to go.


First, we’ll do a check in with you and see how you’re doing that day. The next question will be about how things went the last week, including what your progress on your action plan and anything else that came up you feel like telling them about.  

From there, the floor is yours. Many clients continue work on the longer term projects that they have already begun working on with their coach, but they might also elect to talk about something else that has come up and might be hindering their path or taking their focus, like a new opportunity they’ve learned about, a stumbling block in their personal life, etc.

This makes up the bulk of the session. Here, we discuss where you are with whatever issue you’ve brought to the table, where you’d like to be, and your coach will help you engineer an action plan to get you closer to your goals and overcoming areas where you might be holding yourself back or working harder than you need to be.

The last few minutes are for setting up accountability systems to ensure you’ll follow through on what you said you would, recap the session, ask any final questions, and wish you good luck on your next week.


Our approach to coaching is to set goals week to week. Think of it like a football game. The team huddles, they come up with the strategy to make the progress they want to make, they break, run the play, then huddle up again and come up with the strategy to get them that much further. The overarching goal is to get in the end zone, but the only way to get there is one play at a time.

We coach in the same manner. We work together to help you come up with your personal end zone, whether that’s completing a creative project, achieving a certain level of financial stability, taking your personal relationships to the next level, whatever, then break that down into small, one week at a time goals to help you get there as quickly but sustainably as possible.  

This means coaching relationships can vary in duration. Some relationships only last for a few months as you get help on a specific task, others become lifelong relationships as your coach helps you move from one project to the next, getting to where you want to go faster than you thought possible. Truly, it’s up to you.

Isn’t coaching just therapy?

While it can be very therapeutic to feel like you’re making progress towards your goals, coaches are not psychologists, psychiatrists, or psy.d’s, trained to diagnose, treat, or prescribe treatment for specific mental illnesses

In fact, if we hear something from a client or potential client that sounds like it’s outside our realm of expertise, we will refer that person to a qualified specialist to get them proper treatment. Coaching requires a steady foundation of both mental and emotional intelligence, and while those will undoubtedly be grown and developed here, it’s important our relationship be focused on growth and advancement, not diagnosis and treatment.


Not exactly. It’s easy for someone to tell you what to do and what they think is right, but ultimately the solutions you elect for yourself which you discovered yourself will be the most effective.

Therefore, it’s not your coach’s job to tell you the answers, but to help guide you to the answers for yourself so you can develop and take ownership of your own plan to improve your quality of life.

A caveat- from time to time, I will ask if it’s alright to share their experience to give perspective and perhaps some practical, tactical tips to guide you in the right direction. Any advice or suggestions given are, of course, yours to follow or ignore at your own discretion. They are not mandates, rules, orders, or prescriptions. They are suggestions.


If a coach isn’t a trained therapist, and isn’t going to advise you in what you change in the future, what the hell are they here for?

Let’s look back to that line from the ICF’s definition of coaching from earlier: “Coaching concentrates on where clients are now and what they are willing to do to get where they want to be…”

It isn’t your coach’s job to tell you what you’re doing right or wrong, nor is it to diagnose your behavior and offer treatment plans around that.

It is their job, however, to give a dedicated time and space every session to apply the brainpower you already have to the problems you’re facing. We’re also there to ask you powerful questions to draw out your creativity, innate intelligence, and help you find the answer within yourself to whatever you’re trying to solve.

From there, a coach will help you create the vision of accomplishing your goals and the action plan to help you get there. We’ll help you create accountability networks and ways to make sure you don’t let yourself fail or back down when the going gets tough, and we’re going to check in with you along the way to make sure those goals get met.

Basically- you create the solution, we create the support, and, with a little help from us, you learn that you were capable of things you wouldn’t have ever thought possible.

That’s coaching.    


Reach out through our contact page! We’d love to hear from you, and will happily answer any other questions you might have.